What do folks do when they reach a certain age? Some might retire and travel, or fish, or garden, but others, in this case women, start something entirely new. Great Second Acts: In Praise of Older Women, by Marlene Wagman-Geller was a powerful and inspiring read. Some start a business, or have a popular TV show, others change the fields of art or science. Prepare to be amazed!

What makes a product sell well? How does that clip on the 'net go viral? What's the best method of advertising? These questions and more are answered in Contagious: Why Things Catch On, by Johan Berger. Some things do well because of timing, such as the Mars bar (named after a person, not for the planet) when the Mars lander was in the news. Some did well by making them seem scarce, such as the McRib. Not a bad read.

Reading Hermit With Dog